M-WISE MANAGEMENT TEAM

Mati Broudo, co-founder and executive chairman of board, has a proven track record of founding and running hi-tech, retail and service firms. His management, development and programming experience in the computer, technology and web arenas includes work at Mercado, Scitex, IBM, VCI, Merrill Lynch, Mutual of New York, Prudential and Standard & Poor's. Mr. Broudo was most recently CTO of Need2Buy.com, a premiere B2B Internet firm funded by Mitsubishi and several leading venture capital firms.

Zach Sivan, CEO, has a proven track record in management of business development, business operations, sales, distribution channel development and M&A within the telecoms and enterprise messaging industries. As vice president of business development for Onset Technology, a messaging software provider, Mr. Sivan led the company’s European sales and strategic alliances with large vendors. His prior background also includes serving as vice president of planning & business development at New E-mail Communication Systems, and as an advocate at Tunik & Co. Law firm.

Asaf Lewin, CTO, has a distinguished record in senior management and technological leadership. As co-founder and managing director at ecaddo he managed cross-platform, multi-lingual software, including dynamic scheduling/pricing engines, complex billing, CRM, unified messaging and m-commerce support. Prior to establishing eCaddo, Mr. Lewin oversaw the development of several extensive visual reconnaissance systems, virtual reality simulators, and flight simulators at Elron Software (A wholly owned subsidiary of Elron Electronic Industries [NASDAQ: ELRNF]) in the capacity of division manager

Gabriel Kabazo, CFO, serves in this position since October 2002. Previously, as the Financial Controller of On Track Innovations Ltd. (OTI) a high-tech company publicly traded in multiple markets, he supervised the finance and accounting activities of the various OTI subsidiaries, as well as all aspects of budgetary preparation and SEC reporting. Prior to OTI, between 1997 and mid 2000, Gabriel served as a CPA (Senior Level) with Luboshitz Kasierer, one of Israel’s leading accounting firms. He obtained a Bachelors degree in Accounting and Economics from the Faculty of Management of Tel-Aviv University in 1997 and a Masters (MBA) degree specializing in finance from the Sauder School of Business at the University of British Columbia.

Kobi Tzruya, COO, has a proven track record of executive management experience in the mobile industry, ERP and software development industry. Prior to m-wise he was Vice President of Operations at MessageVine, a leading provider of mobile instant messaging and presence solutions for mobile operators, service providers and enterprises (acquired by Onset Technology). He also served as project and product manager for Optisystems (acquired by BMC). Kobi holds an MBA and Bsc. In industrial engineering, both from Tel Aviv University.

Tamir Klein, VP R&D, brings to m-Wise an extensive experience of over 10 years in leadership and development of software applications. In his last position Tamir was head of development and project at Xor Financial Solutions, a leading International provider of billing platforms for credit card processing. Tamir has proven experience in executing R&D projects from requirements to launch in diverse areas such as web application, enterprise, ERP and more.

Shay Ben-Asulin, co-founder and board director, has senior management experience at Internet-related mobile communications and traditional media firms. He has expertise in business development, communications, media and market positioning, with a background in forging strategic partnerships for hi-tech, finance and consumer start-up firms. Mr. Ben-Asulin most recently served as the US business development manager for a start-up company that develops content applications for web-enabled mobile phones.